Extraordinary Marketing.

Wally Kidd spends a lot of time marketing your property and his company. Your property is special, and it requires a special buyer … one who pays attention to detail, who appreciates authenticity and lasting quality. Attracting that person’s attention requires effort and expertise, and Wally invests in both to present your property with care and creativity to the right people.

It starts with a sign.

Wally is a marketing expert.

It all starts with the sign. Ever notice those nice wooden signs on Wally’s properties around Walloon, Bay Harbor, Lake Charlevoix, Burt Lake, and Petoskey? A sign is the first thing most buyers see when they’re looking for property. Shouldn’t it represent your property in the best possible way? Wally knows it’s important, which is why he has them custom made by Bruce Janssen in Boyne City. Why go to such effort and expense when others are using plastic or cardboard signs? Because the little things matter!

Every time a potential buyer makes contact with your property in person, in print, or online, they should experience a look of quality and beauty. Buyers are bombarded with homes of every kind for sale. Yours must stand out! So, when it comes to your property, only the highest quality materials, photography are used to market your property. These unique marketing materials are then distributed around the state, the country and the world on a multitude of different websites, including the award-winning WallyKidd.com.

Wally collaborates with his own incredibly talented marketing team who then place and execute your unique marketing campaigns, allowing your home to receive the attention it deserves and the results you deserve. No one markets Northern Michigan real estate like Wally Kidd.

Ways your property will be marketed.

  • Handmade wooden signs on street and lake sides of property
  • Detailed listings on various real estate websites including the newly designed WallyKidd.com
  • Advertisements in fine regional publications
  • Sales sheets presented in person

You're in fine company.

The finest properties in the area are all right here.

Luxury property isn’t hard to find in Northern Michigan. The tricky part for buyers is finding “the one” … that place where they see themselves escaping and reviving, spending time doing what they love most. Wally and his staff know how to evoke that response with imagery, color, and design. His marketing materials immediately say, “This is worth looking at.” And when these exceptional properties are grouped together, their power is multiplied in the buyer’s eyes. The properties within their budget take on the same allure as those selling for much more by the power of association. Wally’s properties have appeared in all the right places, including national and regional venues where people seek property information:

  • Michigan Blue Magazine
  • Traverse Magazine
  • Petoskey News Review
  • Petoskey Graphic Weekly
  • Boyne City Gazette
  • Charlevoix County News
  • The Wall Street Journal
  • Home Life Magazine
  • WallyKidd.com
  • Realtor.com
  • Trulia.com
  • Zillow.com