Traverse Magazine Ads

Why Traverse Magazine? Here are just a few of the reasons Wally Kidd chooses to advertise his properties on the back cover of Traverse Magazine monthly:

  • Voted “Magazine of the Year” by the International City & Regional Magazine Association
  • Awarded the “General Excellence” award in Gold, Silver and Bronze by the International City & Regional Magazine Association
  • Traverse, Northern Michigan’s Magazine has over 18,000 print subscribers, 6,000 editions are distributed on newsstands throughout Michigan. The magazine is available in digital, readers can access the magazine on their tablets, smartphones, and computers.
  • Traverse, Northern Michigan’s Magazine readers are active, affluent, educated, loyal to our products and passionate about Northern Michigan
  • Subscriber Stats: 50% in Northern Michigan, 23% in Southwestern Michigan, 27% in Southeastern Michigan, 20% of subscribers are located outside of Michigan in Ohio, Illinois, Indiana, Florida, California, Texas, Colorado, Arizona, Missouri, and Virginia
  • Average annual household income: $225,000+
  • Average estimated value of primary home: $519,000+
  • Average estimated value of secondary home: $539,000+
  • 92% of readers have attended college or hold a college or post-graduate degree

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